I’ve worked in digital design and development for nearly 20 years for film, FMCG, science publishing, financial services, healthcare, SaaS and more – delivering brand, marketing and product interfaces to companies worldwide.

User experience design (UX) has been my passion and whilst I’m driven by instincts and heuristics, I’m happiest backing up my intuition with solid user research and data. As a result, talking to real users, customers, people has been the most rewarding part of my work.

I’ve worked with and for companies of all sizes – as a freelancer, contractor and through my agency. Working within a collaborative team, solving with product managers, marketers, designers and developers is where I’m happiest. Creating collectively has provided the most joy in the work I’ve done.