The sales and marketing teams at Discovery Channel required an engaging communications tool to spread awareness for the rich and diverse TV programmes and events to their affiliates across EMEA.
A series of eye catching HTML emails were created containing key artwork and photography from the programmes and links to landing pages where a promotional video could be viewed.
The B2B campaign saw a major improvement in reponse levels within the affiliate community with requests for further information and downloads from the asset library rising sharply.
Further phases were planned to develop an affiliate microsite to showcase content and relevant downloads.
A range of HMTL emails featured key artwork and links to view video content