Goal Difference

Brand identity and website design

Concept logos
Brand assets


Football analytics specialists Goal Difference required a new brand identity and user interface (UI) as they sought to attract new potential customers for their niche data products. A striking colour palette influenced by sportswear and data design was developed and combined with their eye-catching match photography to create a modular interface that put the key data firmly into focus.

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  • Concept creation
  • Brand identity
  • Stationery design
  • User interface (UI)
  • Data design
  • Illustration

Please note: The mockups shown on this page are a combination of initial concepts and signed-off designs. Finished assets including the website may not be exactly as shown above.